Customer experience personalization is no longer a “nice-to have.” In today’s digital-first world, it’s now a “must have.”
81% of organizations see CX as a differentiator and the number one indicator of strategic performance.
Wherever you are in your journey, this eBook provides innovations on how you can harness technology to improve your company’s approach to personalization—leading to a better performing business.
Inside, you’ll find ideas on:
- Enabling the customer to pick up where they left off on any channel
- Sending outbound messages for milestones such as birthdays and anniversaries
- Transparently addressing service failures
- Responding to customer comments
- Recommending content, products, or offers that most fit customer needs